60 percent skipping Vista, so Ballmer looks to Apple

Found this article interesting:

Excerpt from:

http://news.cnet.com/8301-13505_3-9998885-16.html

“In an email sent by Microsoft CEO Steve Ballmer to Microsoft employees, Ballmer argued that “the success of Windows is our number one job,” while acknowledging that to compete with little Apple that it outsells “30-to-1” it will change the way it works with hardware companies to try to catch up.

Indeed, I’ve been hearing rumors for some time that Microsoft is planning to launch mobile phone interfaces to compete with Apple’s iPhone, with a touch-screen UI that will make people “salivate.” The problem with this game of catch-up is that it’s just that: If you’re not leading, you’ve got to beat the leader on price or some other feature. Witness Microsoft’s Zune if you think it’s good enough to come out with a good but not better competitor to Apple.

So, while Ubuntu’s Mark Shuttleworth talks about being better than Apple, the best Ballmer can do is to aspire to be like Apple. It won’t work.

Ballmer ended his missive to Microsoft employees by demanding that people believe that Microsoft is “the best in the world at doing software and nobody should be confused about this.”

Unfortunately, they are, Mr. Ballmer. People are very confused on that point. They’re doing all sorts of whacky things like using Linux for servers, Apple for mobile and desktops, MySQL for databases, etc. People have become very confused. They no longer think Microsoft writes the best software.

That, Mr. Ballmer, is Microsoft’s big problem. Microsoft is no longer the provider of the industry’s best software. Not by a long shot.”

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